Marketing your home watch company is essential. Historically, home watch companies were educated to rely on word of mouth and referrals, and there was no real need for a website. Home watch companies who rely on “word of mouth” advertising will lose in the long run. The home watch industry is getting younger, and the younger home watch business owners understand that everything is digital. Digital marketing is a must in today’s world. Why? Because that’s where your customers are. According to a recent Google study, 97% of people use the internet to find local businesses. And when they’re looking for home watch companies, they will turn to Google. That’s why ensuring your home watch company is visible on the web is essential. It would help if you had a solid digital presence to attract new customers and grow your business.
Here are some things you can do to get started with digital marketing:
A Website Is a Must
You’re invisible to potential customers if you don’t have a website. They won’t be able to find you online, and they won’t know anything about your company. Even if someone were referred to your company, they would still search you online to check your services, reviews, etc., so make sure they can find you quickly.
Creating a website is the first step to getting started with digital marketing. Make sure it’s mobile-friendly, so people can easily view it on their phones or tablets. Make sure your website represents your company well and provides your site visitors with resourceful information about the services you provide. If your home watch business is affiliated with an association such as the International Home Watch Alliance, place the IHWA logo in a prominent place on your website so visitors can see it.
Search Engine Optimization (SEO)
Search engine optimization ensures your website appears as the top result when people search for keywords related to your business. For example, if someone searches for “home watch companies,” you want your website to come up first.
SEO can be complex and time-consuming, but it’s worth it if you want to attract more customers to your website. You can do a few things to improve your SEO, such as using relevant keywords, creating quality content, and building backlinks.
Use Social Media to Reach More People.
Social media is a great way to connect with potential and current customers. It’s also a great way to promote your business and website. Make sure you’re active on social media sites like Facebook, Twitter, and Instagram. Use hashtags and interesting post content, and run social media ads.
Social Media Management
You can use software like Hootsuite to schedule your posts in advance and simultaneously push your content to all your social media channels. They even have a social media calendar to help you manage your posts.
Social Media Content
Companies tell me that they can’t think of content to place on social media. My rule of thumb is always to drive traffic to your dot com. So blogging is a great place to start. You should write at least one blog per week (that’s being conservative) and share it on social media and in your email database. If you can’t think of content to blog about, there are plenty of resources online, such as answerthepublic.com, to help you with content ideas.
Use Online Directories to List Your Business
Online directories are a great way to get your business in front of potential customers. They are also great for SEO. When people search for home watch companies in directories like Google My Business, Yelp, or Besthomewatchcompanies.com, they’ll be able to find you. Make sure your listings are complete and accurate and include photos and positive reviews. If you aren’t sure which directories your business is already listed in, you can use a service like Moz to perform a local directory audit on your business.
Pay-Per-Click (PPC) Advertising
PPC is a form of advertising where you pay to have your ad appear on the top of search engine results pages. When people click on your ad, they’re directed to your website. PPC can be a great way to get more traffic to your website and attract new customers. The downside of PPC is that it can be expensive, and you no longer show up when you stop your ad campaign. Organic SEO builds equity, so even if you stop doing SEO, your website will stay in search results for an extended period.
Use Email Marketing
Email marketing is a great way to stay in touch with potential customers and keep them updated on what’s going on with your company. Build an email list by collecting people’s contact information on your website or social media. Then, send regular emails with updates, special offers, and other relevant details. Services like Mailchimp or Constant Contact are excellent places for email marketing.
Digital marketing is essential for any home watch company that wants to succeed in today’s digital world. You can reach more potential customers and grow your business by creating a solid online presence. Use a website, SEO, social media, online directories, PPC advertising, and email marketing to attract new customers and grow your business.
If you have questions about Digital Marketing for your home watch business, send an email to [email protected] and I would be happy to provide you with more guidance.